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Answers & Explanation
1. F
2. B
3. C
4. A
5. C
6. G
7. E
8. F
9. TRUE
10. FALSE
11. NOT GIVEN
12. NOT GIVEN
13. FALSE
14 TRUE
15. concentrated (strategy)
16. selling point
17. stores
18. feedback
19. (product) samples
20. testimonials
21. reposition
22. resale
23. delay
24. damage
25. theft
26. order
27. consultant
28. v
29. ii
30. viii
31. vi
32. i
33. iv
34. ix
35. C
36. A
37. D
38. water
39. light
40. Synthetic
Note: Words in brackets are optional – they are correct, but not necessary.

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