It is generally argued that whether advertising has a major influence on the growing similarity of people’s lifestyle in the modern world. Personally, I think it does but there are other reasons which add to this outcome.
At the outset, the power of advertising is undeniable. The growth of the advertising industry has resulted in many people buying products of the same manufacturer, which can be seen in the case of consumer goods. Today, the advertising campaigns of multinational companies such as Unilever have been so successful that their products almost dominate the market. Smaller enterprises tend not to be able to compete with these giant market leaders due to their disadvantages of capital poured into advertising programs. Thus, costumers are often swayed to buy products of famous brands rather than those made by less well-known companies.
On the other hand, it is also true that people have the tendency to copy others’ lifestyles without being affected by advertising. For example, it is valid to argue that many young people are trying to emulate the fashion styles of their idols. Many Indians especially youths manage to purchase the same clothes, dye their hair and wear the same perfume as their stars do. People can also turn to their social relations for advice when they need to buy something. For instance, junior citizens usually ask their friends before they come to a final decision on buying a smartphone.
In conclusion, it is true that advertising has bridged the gap between each individual’s lifestyle in modern society. However, I believe that it is not the sole factor that contributes to the trend.
Important Vocabulary:
• To dominate something: to control or have a lot of influence over somebody/ something, especially in an unpleasant way
Example: He tended to dominate the conversation.
• Giant market leaders
• To sway somebody: to persuade somebody to believe something or do something
Example: Don’t allow yourself to be swayed by emotion.
• To bridge the gap between A and B
Example: Mr Sharma always tries to bridge the gap between theory and reality so that his students can write essays