PART 1 – Questions 1-10

Questions 1-6

Choose the correct letter, A, B or C.

Free activities in the Burnham area

Example: – The caller wants to find out about events on

• A) 27 June.
• B) 28 June.
• C) 29 June.

1. The ‘Family Welcome’ event in the art gallery begins at

• A    10 am.              
• B    10.30 am.            
•  C     2 pm.

2. The film that is now shown in the ‘Family Welcome’ event is about

• A     sculpture.  
• B     painting.  
• C     ceramics.

3. When do most of the free concerts take place?

• A      in the morning
• B      at lunchtime  
• C      in the evening

4. Where will the 4 pm concert of Latin American music take place?

• A     in a museum  
• B     in a theatre  
• C     in a library

5. The boat race begins at

• A    Summer Pool.  
• B    Charlesworth Bridge.  
• C    Offord Marina.

6. One of the boat race teams

• A     won a regional competition earlier this year.
• B   has represented the region in a national competition.
• C     has won several regional competitions.

Questions 7-10

Complete the sentences below. Write ONE WORD ONLY for each answer.

Paxton Nature Reserve

7. Paxton is a good place for seeing rare _________ all year round.
8. This is a particularly good time for seeing certain unusual ________.
9. Visitors will be able to learn about ________ and then collect some.
10. Part of the _________ has been made suitable for swimming.

PART 2 – Questions 11-20

Questions 11-15. Choose the correct letter, A, B or C.

Changes in Barford over the last 50 years

11. In Shona’s opinion, why do fewer people use buses in Barford these days?

• A     The buses are old and uncomfortable.
• B     Fares have gone up too much.
• C     There are not so many bus routes.

12. What change in the road network is known to have benefited the town most?

• A     the construction of a bypass
• B     the development of cycle paths
• C     the banning of cars from certain streets

13. What is the problem affecting shopping in the town centre?

• A      lack of parking spaces
• B      lack of major retailers
• C      lack of restaurants and cafes

14. What does Shona say about medical facilities in Barford?

• A      There is no hospital.
• B      New medical practices are planned.
• C      The number of dentists is too low.

15. The largest number of people are employed in

• A        manufacturing.  
• B        services.  
• C        education.

Questions 16-20

What is planned for each of the following facilities?

Choose FIVE answers from the box and write the correct letter, A-G, next to Questions 16-20.

PART 3 – Questions 21-30

Questions 21-26. Complete the table below. Write ONE WORD ONLY for each answer.

Questions 27-30

Who is going to write each of the following parts of the report? Write the correct letter, A—D, next to Questions 27—30.

Parts of the report

27.    how they planned the project           _______________

28.    how they had ideas for their stories ________________

29.    an interpretation of their stories       ________________

30.    comments on the illustrations          _________________

PART 4  –  Questions 31-40

Complete the notes below. Write ONE WORD ONLY for each answer.

ETHNOGRAPHY IN BUSINESS

Ethnography: research which explores human cultures

It can be used in business:

•    to investigate customer needs and 31 __________________
•    to help companies develop new designs

Examples of ethnographic research in business

Kitchen equipment

• Researchers found that cooks could not easily see the 32 ________________ in measuring cups.

Cell phones

•    In Uganda, customers paid to use the cell phones of entrepreneurs
•    These customers wanted to check the 33 ____________________ used.

Computer companies

•    There was a need to develop 34 ___________ to improve communication between system administrators and colleagues.

Hospitals

•    Nurses needed to access information about 35 ___________ in different parts of the hospital.

Airlines

•    Respondents recorded information about their 36 ____________ while travelling.

Principles of ethnographic research in business

•    The researcher does not start off with a hypothesis.
•    Participants may be selected by criteria such as age, 37 _____________ or product used.
•    The participants must feel 38 _______________ about taking part in the research.
•    There is usually direct 39 _____________ of the participants.
•    A lot of time is needed for the 40 ____________ of the data.
•    Researchers look for a meaningful pattern in the data.