{"id":6529,"date":"2021-07-08T18:37:27","date_gmt":"2021-07-08T18:37:27","guid":{"rendered":"https:\/\/ielts.completesuccess.in\/?p=6529"},"modified":"2021-07-08T18:44:39","modified_gmt":"2021-07-08T18:44:39","slug":"cork-collecting-as-a-hobby-whats-the-purpose-of-gaining-knowledge","status":"publish","type":"post","link":"https:\/\/ielts.completesuccess.in\/index.php\/2021\/07\/08\/cork-collecting-as-a-hobby-whats-the-purpose-of-gaining-knowledge\/","title":{"rendered":"Book 2 Reading 17"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"6529\" class=\"elementor elementor-6529\">\n\t\t\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-22a6977b elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"22a6977b\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4849dcde\" data-id=\"4849dcde\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-29c2048 elementor-widget elementor-widget-text-editor\" data-id=\"29c2048\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\"><strong><u>READING PASSAGE 1<\/u><\/strong><\/span><\/h2><p><span style=\"color: #000000;\">You should spend about <u>20 minutes<\/u> on Questions <strong>1-13<\/strong> which are based on Reading Passage 1 below.<\/span><\/p><h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><u>Cork<\/u><\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Cork &#8211; the thick bark of the cork oak tree (Quercus suber) &#8211; is a remarkable material. It is tough, elastic, buoyant, and fire-resistant, and suitable for a wide range of purposes. It has also been used for millennia: the ancient Egyptians sealed then sarcophagi (stone coffins) with cork, while the ancient Greeks and Romans used it for anything from beehives to sandals.<\/span><\/p><p><span style=\"color: #000000;\">And the cork oak itself is an extraordinary tree. Its bark grows up to 20 cm in thickness, insulating the tree like a coat wrapped around the trunk and branches and keeping the inside at a constant 20\u00b0C all year round. Developed most probably as a defence against forest fires, the bark of the cork oak has a particular cellular structure &#8211; with about 40 million cells per cubic centimetre &#8211; that technology has never succeeded in replicating. The cells are filled with air, which is why cork is so buoyant. It also has an elasticity that means you can squash it and watch it spring back to its original size and shape when you release the pressure.<\/span><\/p><p><span style=\"color: #000000;\">Cork oaks grow in a number of Mediterranean countries, including Portugal, Spain, Italy, Greece and Morocco. They flourish in warm, sunny climates where there is a minimum of 400 millimetres of rain per year, and no more than 800 millimetres. Like grape vines, the trees thrive in poor soil, putting down deep root in search of moisture and nutrients. Southern Portugal\u2019s Alentejo region meets all of these requirements, which explains why, by the early 20th century, this region had become the world\u2019s largest producer of cork, and why today it accounts for roughly half of all cork production around the world.<\/span><\/p><p><span style=\"color: #000000;\">Most cork forests are family-owned. Many of these family businesses, and indeed many of the trees themselves, are around 200 years old. Cork production is, above all, an exercise in patience. From the planting of a cork sapling to the first harvest takes 25 years, and a gap of approximately a decade must separate harvests from an individual tree. And for top-quality cork, it\u2019s necessary to wait a further 15 or 20 years. You even have to wait for the right kind of summer\u2019s day to harvest cork. If the bark is stripped on a day when it\u2019s too cold &#8211; or when the air is damp &#8211; the tree will be damaged.<\/span><\/p><p><span style=\"color: #000000;\">Cork harvesting is a much specialised profession. No mechanical means of stripping cork bark has been invented, so the job is done by teams of highly skilled workers. First, they make vertical cuts down the bark using small sharp axes, then lever it away in pieces as large as they can manage. The most skilful cork- strippers prise away a semi-circular husk that runs the length of the trunk from just above ground level to the first branches. It is then dried on the ground for about four months, before being taken to factories, where it is boiled to kill any insects that might remain in the cork. Over 60% of cork then goes on to be made into traditional bottle stoppers, with most of the remainder being used in the construction trade, Corkboard and cork tiles are ideal for thermal and acoustic insulation, while granules of cork are used in the manufacture of concrete.<\/span><\/p><p><span style=\"color: #000000;\">Recent years have seen the end of the virtual monopoly of cork as the material for bottle stoppers, due to concerns about the effect it may have on the contents of the bottle. This is caused by a chemical compound called 2,4,6-trichloroanisole (TCA), which forms through the interaction of plant phenols, chlorine and mould. The tiniest concentrations &#8211; as little as three or four parts to a trillion &#8211; can spoil the taste of the product contained in the bottle. The result has been a gradual yet steady move first towards plastic stoppers and, more recently, to aluminium screw caps. These substitutes are cheaper to manufacture and, in the case of screw caps, more convenient for the user.<\/span><\/p><p><span style=\"color: #000000;\">The classic cork stopper does have several advantages, however. Firstly, its traditional image is more in keeping with that of the type of high quality goods with which it has long been associated. Secondly &#8211; and very importantly &#8211; cork is a sustainable product that can be recycled without difficulty. Moreover, cork forests are a resource which supports local biodiversity, and prevents desertification in the regions where they are planted. So, given the current concerns about environmental issues, the future of this ancient material once again looks promising.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"color: #000000;\"><strong><u>Questions 1-5<\/u><\/strong><\/span><\/h5><p><span style=\"color: #000000;\">Do the following statements agree with the information given in Reading Passage 1?\u00a0In boxes <strong>1-5<\/strong> on your answer sheet, write<\/span><\/p><p><span style=\"color: #000000;\"><strong>TRUE<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0if the statement agrees with the information<\/span><\/p><p><span style=\"color: #000000;\"><strong>FALSE<\/strong>\u00a0\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0if the statement contradicts the information<\/span><\/p><p><span style=\"color: #000000;\"><strong>NOT GIVEN\u00a0\u00a0 <\/strong>\u00a0if there is no information on this<\/span><\/p><p><span style=\"color: #000000;\"><strong>1<\/strong>. The cork oak has the thickest bark of any living tree.<\/span><\/p><p><span style=\"color: #000000;\"><strong>2<\/strong>. Scientists have developed a synthetic cork with the same cellular structure as natural cork.<\/span><\/p><p><span style=\"color: #000000;\"><strong>3<\/strong>. Individual cork oak trees must be left for 25 years between the first and second harvest.<\/span><\/p><p><span style=\"color: #000000;\"><strong>4<\/strong>. Cork bark should be stripped in dry atmospheric conditions.<\/span><\/p><p><span style=\"color: #000000;\"><strong>5<\/strong>. The only way to remove the bark from cork oak trees is by hand.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"color: #000000;\"><strong><u>Questions 6-13<\/u><\/strong><\/span><\/h5><p><span style=\"color: #000000;\">Complete the notes below. Choose <strong>ONE WORD ONLY<\/strong> from the passage for each answer.<\/span><\/p><p><span style=\"color: #000000;\">Write your answers in boxes <strong>6-13<\/strong> on your answer sheet.<\/span><\/p><h5 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong>Comparison of aluminium screw caps and cork bottle stoppers<\/strong><\/span><\/h5><p><span style=\"color: #000000;\"><strong>Advantages of aluminium screw caps<\/strong><\/span><\/p><ul><li><span style=\"color: #000000;\">do not affect the <strong>6<\/strong>________ of the bottle contents<\/span><\/li><li><span style=\"color: #000000;\">are <strong>7<\/strong>_________ to produce<\/span><\/li><li><span style=\"color: #000000;\">are <strong>8<\/strong>_________ to use<\/span><\/li><\/ul><p><span style=\"color: #000000;\"><strong>Advantages of cork bottle stoppers<\/strong><\/span><\/p><ul><li><span style=\"color: #000000;\">suit the <strong>9<\/strong>________ of quality products<\/span><\/li><li><span style=\"color: #000000;\">made from a <strong>10<\/strong>______ material<\/span><\/li><li><span style=\"color: #000000;\">easily <strong>11<\/strong>________<\/span><\/li><li><span style=\"color: #000000;\">cork forests aid <strong>12<\/strong>_________<\/span><\/li><li><span style=\"color: #000000;\">cork forests stop <strong>13<\/strong>________ happening<\/span><\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-244aca9 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"244aca9\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-7d1e9baf\" data-id=\"7d1e9baf\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ac98346 elementor-widget elementor-widget-spacer\" data-id=\"5ac98346\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-6065a5cd elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6065a5cd\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-2bd490fc\" data-id=\"2bd490fc\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-7ef565a0 elementor-widget elementor-widget-text-editor\" data-id=\"7ef565a0\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><span style=\"color: #000000;\"><strong><u>READING PASSAGE 2<\/u><\/strong><\/span><\/h2><p><span style=\"color: #000000;\">You should spend about <u>20 minutes<\/u> on Questions <strong>14-26<\/strong> which are based on Reading Passage 2 on the following pages.<\/span><\/p><h3 style=\"text-align: center;\"><span style=\"color: #000000;\"><strong><u>Collecting as a hobby<\/u><\/strong><\/span><\/h3><p><span style=\"color: #000000;\">Collecting must be one of the most varied of human activities, and it&#8217;s one that many of us psychologists find fascinating.<\/span><\/p><p><span style=\"color: #000000;\">Many forms of collecting have been dignified with a technical name: an archtophilist collects teddy bears, a philatelist collects postage stamps, and a deltiologist collects postcards. Amassing hundreds or even thousands of postcards, chocolate wrappers or whatever, takes time, energy and money that could surely to much more productive use. And yet there are millions of collectors around the world. Why do they do it?<\/span><\/p><p><span style=\"color: #000000;\">There are the people who collect because they want to make money &#8211; this could be called an instrumental reason for collecting; that is, collecting as a means to an end. They&#8217;ll look for, say, antiques that they can buy cheaply and expect to be able to sell at a profit. But there may well be a psychological element, too &#8211; buying cheap and selling dear can give the collector a sense of triumph. And as selling online is so easy, more and more people are joining in.<\/span><\/p><p><span style=\"color: #000000;\">Many collectors collect to develop their social life, attending meetings of a group of collectors and exchanging information on items. This is a variant on joining a bridge club or a gym, and similarly brings them into contact with like-minded people. Another motive for collecting is the desire to find something special, or a particular example of the collected item, such as a rare early recording by a particular singer.<\/span><\/p><p><span style=\"color: #000000;\">Some may spend their whole lives in a hunt for this. Psychologically, this can give a purpose to a life that otherwise feels aimless. There is a danger, though, that if the individual is ever lucky enough to find what they&#8217;re looking for, rather than celebrating their success, they may feel empty, now that the goal that drove them on has gone.<\/span><\/p><p><span style=\"color: #000000;\">If you think about collecting postage stamps another potential reason for it &#8211; Or, perhaps, a result of collecting is its educational value. Stamp collecting opens a window to other countries, and to the plants, animals, or famous people shown on their stamps.<\/span><\/p><p><span style=\"color: #000000;\">Similarly, in the 19th century, many collectors amassed fossils, animals and plants from around the globe, and their collections provided a vast amount of information about the natural world. Without those collections, our understanding would be greatly inferior to what it is.<\/span><\/p><p><span style=\"color: #000000;\">In the past &#8211; and nowadays, too, though to a lesser extent &#8211; a popular form of collecting, particularly among boys and men, was trainspotting. This might involve trying to see every locomotive of a particular type, using published data that identifies each one, and ticking off each engine as it is seen. Trainspotters exchange information, these days often by mobile phone, so they can work out where to go to, to see a particular engine. As a by-product, many practitioners of the hobby become very knowledgeable about railway operations, or the technical specifications of different engine types.<\/span><\/p><p><span style=\"color: #000000;\">Similarly, people who collect dolls may go beyond simply enlarging their collection, and develop an interest in the way that dolls are made, or the materials that are used. These have changed over the centuries from the wood that was standard in 16th century Europe, through the wax and porcelain of later centuries, to the plastics of today&#8217;s dolls. Or collectors might be inspired to study how dolls reflect notions of what children like, or ought to like.<\/span><\/p><p><span style=\"color: #000000;\">Not all collectors are interested in learning from their hobby, though, so what we might call a psychological reason for collecting is the need for a sense of control, perhaps as a way of dealing with insecurity. Stamp collectors, for instance, arrange their stamps in albums, usually very neatly, organising their collection according to certain commonplace principles-perhaps by country in alphabetical order, or grouping stamps by what they depict -people, birds, maps, and so on.<\/span><\/p><p><span style=\"color: #000000;\">One reason, conscious or not, for what someone chooses to collect is to show the collector&#8217;s individualism. Someone who decides to collect something as unexpected as dog collars, for instance, may be conveying their belief that they must be interesting themselves. And believe it or not, there is at least one dog collar museum in existence, and it grew out of a personal collection.<\/span><\/p><p><span style=\"color: #000000;\">Of course, all hobbies give pleasure, but the common factor in collecting is usually passion: pleasure is putting it far too mildly. More than most other hobbies, collecting can be totally engrossing, and can give a strong sense of personal fulfilment. To non-collectors, it may appear an eccentric, if harmless, way of spending time, but potentially, collecting has a lot going for it.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"color: #000000;\"><strong><u>Questions 14-21<\/u><\/strong><\/span><\/h5><p><span style=\"color: #000000;\">Complete the sentences below. Choose <strong>ONE WORD ONLY<\/strong> from the passage for each answer. Write your answers in boxes <strong>14-21<\/strong> on your answer sheet.<\/span><\/p><p><span style=\"color: #000000;\"><strong>14<\/strong>. The writer mentions collecting ________ as an example of collecting in order to make money.<\/span><\/p><p><span style=\"color: #000000;\"><strong>15<\/strong>. Collectors may get a feeling of _______ from buying and selling items.<\/span><\/p><p><span style=\"color: #000000;\"><strong>16<\/strong>. Collectors\u2019 clubs provide opportunities to share _________ .<\/span><\/p><p><span style=\"color: #000000;\"><strong>17<\/strong>. Collectors\u2019 clubs offer ______ with people who have similar interests.<\/span><\/p><p><span style=\"color: #000000;\"><strong>18<\/strong>. Collecting sometimes involves a life-long _____ for a special item.<\/span><\/p><p><span style=\"color: #000000;\"><strong>19<\/strong>. Searching for something particular may prevent people from feeling their life is completely _______ .<\/span><\/p><p><span style=\"color: #000000;\"><strong>20<\/strong>. Stamp collecting may be _______ because it provides facts about different countries.<\/span><\/p><p><span style=\"color: #000000;\"><strong>21<\/strong>. _____ tends to be mostly a male hobby.<\/span><\/p><p>\u00a0<\/p><h5><span style=\"color: #000000;\"><strong><u>Questions 22-26<\/u><\/strong><\/span><\/h5><p><span style=\"color: #000000;\">Do the following statements agree with the information given in the reading passage? In boxes <strong>22-26<\/strong> on your answer sheet, write<\/span><\/p><p><span style=\"color: #000000;\"><strong>TRUE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00a0if the statement agrees with the information<\/span><\/p><p><span style=\"color: #000000;\"><strong>FALSE\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0 <\/strong>\u00a0if the statement contradicts the information<\/span><\/p><p><span style=\"color: #000000;\"><strong>NOT GIVEN<\/strong>\u00a0\u00a0\u00a0\u00a0 if there is no information on this<\/span><\/p><p><span style=\"color: #000000;\"><strong>22<\/strong>. The number of people buying dolls has grown over the centuries.<\/span><\/p><p><span style=\"color: #000000;\"><strong>23<\/strong>. Sixteenth century European dolls were normally made of wax and porcelain.<\/span><\/p><p><span style=\"color: #000000;\"><strong>24<\/strong>. Arranging a stamp collection by the size of the stamps is less common than other methods.<\/span><\/p><p><span style=\"color: #000000;\"><strong>25<\/strong>. Someone who collects unusual objects may want others to think he or she is also unusual.<\/span><\/p><p><span style=\"color: #000000;\"><strong>26<\/strong>. Collecting gives a feeling that other hobbies are unlikely to inspire.<\/span><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-47cff019 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"47cff019\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-6541f178\" data-id=\"6541f178\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4fac251e elementor-widget elementor-widget-spacer\" data-id=\"4fac251e\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-71f162ca elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"71f162ca\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-354447fe\" data-id=\"354447fe\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-1c313e96 elementor-widget elementor-widget-text-editor\" data-id=\"1c313e96\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h2><strong><u>Reading passage 3<\/u><\/strong><\/h2><p>You should spend about <u>20 minutes<\/u> on Questions <strong>27-40<\/strong> which are based on Reading Passage 3 below<\/p><h5><strong><u>Questions 27-32<\/u><\/strong><\/h5><p>Reading Passage 3 has six sections, <strong>A-F<\/strong>. Choose the correct heading for each section from the list of headings below. Write the correct number<strong>, i-viii,<\/strong> in boxes <strong>27-32<\/strong> on your answer sheet.<\/p><table><tbody><tr><td width=\"359\"><p><strong>List of Headings<\/strong><\/p><p>i.\u00a0\u00a0\u00a0 Courses that require a high level of commitment<\/p><p>ii.\u00a0\u00a0 A course title with two meanings<\/p><p>iii.\u00a0 The equal importance of two key issues<\/p><p>iv.\u00a0 Applying a theory in an unexpected context<\/p><p>v.\u00a0 The financial benefits of studying<\/p><p>vi. A surprising course title<\/p><p>vii. Different names for different outcomes<\/p><p>viii. The possibility of attracting the wrong kind of student<\/p><\/td><td width=\"208\"><p><strong>27<\/strong>. Section A<\/p><p><strong>28<\/strong>. Section B<\/p><p><strong>29<\/strong>. Section C<\/p><p><strong>30<\/strong>. Section D<\/p><p><strong>31<\/strong>. Section E<\/p><p><strong>32<\/strong>. Section F<\/p><\/td><\/tr><\/tbody><\/table><p>\u00a0<\/p><h3 style=\"text-align: center;\"><strong><u>What\u2019s the purpose of gaining knowledge?<\/u><\/strong><\/h3><p><strong>A\u00a0 <\/strong>\u00a0\u00a0\u00a0\u2018I would found an institution where any person can find instruction in any subject&#8217; That was the founder&#8217;s motto for Cornell University, and it seems an apt characterization of the different university, also in the USA, where I currently teach philosophy. A student can prepare for a career in resort management, engineering, interior design, accounting, music, law enforcement, you name it. But what would the founders of these two institutions have thought of a course called Arson for Profit\u2019? I kid you not: we have it on the books. Any undergraduates who have met the academic requirements can sign up for the course in our program in &#8216;fire science\u2019.<\/p><p><strong>B<\/strong>\u00a0\u00a0\u00a0\u00a0 Naturally, the course is intended for prospective arson investigators, who can learn all the tricks of the trade for detecting whether a fire was deliberately set, discovering who did it, and establishing a chain of evidence for effective prosecution in a court of law. But wouldn\u2019t this also be the perfect course for prospective arsonists to sign up for? My point is not to criticize academic programs in fire science: they are highly welcome as part of the increasing professionalization of this and many other occupations. However, it\u2019s not unknown for a firefighter to torch a building. This example suggests how dishonest and illegal behavior, with the help of higher education, can creep into every aspect of public and business life.<\/p><p><strong>C<\/strong>\u00a0\u00a0\u00a0\u00a0 I realized this anew when I was invited to speak before a class in marketing, which is another of our degree programs. The regular instructor is a colleague who appreciates the kind of ethical perspective I can bring as a philosopher. There are endless ways I could have approached this assignment, but I took my cue from the title of the course: &#8216;Principles of Marketing\u2019. It made me think to ask the students, &#8216;Is marketing principled?\u2019 After all, a subject matter can have principles in the sense of being codified, having rules, as with football or chess, without being principled in the sense of being ethical. Many of the students immediately assumed that the answer to my question about marketing principles was obvious: no. Just look at the ways in which everything under the sun has been marketed; obviously, it need not be done in a principled (=ethical) fashion.<\/p><p><strong>D<\/strong>\u00a0\u00a0\u00a0\u00a0 Is that obvious? I made the suggestion, which may sound downright crazy in light of the evidence, that perhaps marketing is by definition principled. My inspiration for this judgement is the philosopher Immanuel Kant, who argued that any body of knowledge consists of an end (or purpose) and a means.<\/p><p><strong>E<\/strong>\u00a0\u00a0\u00a0\u00a0 Let us apply both the terms &#8216;means&#8217; and \u2018end&#8217; to marketing. The students have signed up for a course in order to learn how to market effectively. But to what end? There seem to be two main attitudes toward that question. One is that the answer is obvious: the purpose of marketing is to sell things and to make money. The other attitude is that the purpose of marketing is irrelevant: Each person comes to the program and course with his or her own plans, and these need not even concern the acquisition of marketing expertise as such. My proposal, which I believe would also be Kant&#8217;s, is that neither of these attitudes captures the significance of the end to the means for marketing. A field of knowledge or a professional endeavor is defined by both the means and the end; hence both deserve scrutiny. Students need to study both how to achieve X, and also what X is.<\/p><p><strong>F <\/strong>\u00a0\u00a0\u00a0\u00a0It is at this point that \u2018Arson for Profit\u2019 becomes supremely relevant. That course is presumably all about means: how to detect and prosecute criminal activity. It is therefore assumed that the end is good in an ethical sense. When I ask fire science students to articulate the end, or purpose, of their field, they eventually generalize to something like, \u2018The safety and welfare of society,\u2019 which seems right. As we have seen, someone could use the very same knowledge of means to achieve a much less noble end, such as personal profit via destructive, dangerous, reckless activity. But we would not call that firefighting. We have a separate word for it: arson. Similarly, if you employed the \u2018principles of marketing\u2019 in an unprincipled way, you would not be doing marketing. We have another term for it: fraud. Kant gives the example of a doctor and a poisoner, who use the identical knowledge to achieve their divergent ends. We would say that one is practicing medicine, the other, murder.<\/p><p>\u00a0<\/p><h5><strong><u>Questions 33-36<\/u><\/strong><\/h5><p>Complete the summary below. Choose <strong>NO MORE THAN TWO WORDS<\/strong> from the passage for each answer.\u00a0Write your answers in boxes <strong>33-36<\/strong> on your answer sheet.<\/p><h6 style=\"text-align: center;\"><strong><u>The \u2018Arson for Profit\u2019 course<\/u><\/strong><\/h6><p>This is a university course intended for students who are undergraduates and who are studying <strong>33<\/strong> _____________. The expectation is that they will become <strong>34<\/strong> ____________ specialising in arson. The course will help them to detect cases of arson and find <strong>35<\/strong> _____________ of criminal intent, leading to successful <strong>36<\/strong> _____________ in the courts.<\/p><p>\u00a0<\/p><p><strong><u>Questions 37-40<\/u><\/strong><\/p><p>Do the following statements agree with the views of the writer in Reading Passage 3?<\/p><p>In boxes <strong>37-40<\/strong> on your answer sheet, write:<\/p><p>\u00a0<\/p><p><strong>YES<\/strong> \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0if the statement agrees with the views of the writer<\/p><p><strong>NO<\/strong>\u00a0 \u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0\u00a0if the statement contradicts the views of the writer<\/p><p><strong>NOT GIVEN<\/strong>\u00a0\u00a0\u00a0 \u00a0if it is impossible to say what the writer thinks about this<\/p><p>\u00a0<\/p><p><strong>37<\/strong>. It is difficult to attract students onto courses that do not focus on a career.<\/p><p><strong>38<\/strong>. The \u2018Arson for Profit\u2019 course would be useful for people intending to set fire to buildings.<\/p><p><strong>39<\/strong>. Fire science courses are too academic to help people to be good at the job of firefighting.<\/p><p><strong>40<\/strong>. The writer\u2019s fire science students provided a detailed definition of the purpose of their studies.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-20575587 elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"20575587\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-1016e7b8\" data-id=\"1016e7b8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5a5d97d6 elementor-widget elementor-widget-spacer\" data-id=\"5a5d97d6\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section class=\"elementor-section elementor-top-section elementor-element elementor-element-7de76bbe elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"7de76bbe\" data-element_type=\"section\" data-e-type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-38b7a6c8\" data-id=\"38b7a6c8\" data-element_type=\"column\" data-e-type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-5ab6e5fc elementor-widget elementor-widget-toggle\" data-id=\"5ab6e5fc\" data-element_type=\"widget\" data-e-type=\"widget\" data-widget_type=\"toggle.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle\">\n\t\t\t\t\t\t\t<div class=\"elementor-toggle-item\">\n\t\t\t\t\t<h4 id=\"elementor-tab-title-1521\" class=\"elementor-tab-title\" data-tab=\"1\" role=\"button\" aria-controls=\"elementor-tab-content-1521\" aria-expanded=\"false\">\n\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon elementor-toggle-icon-left\" aria-hidden=\"true\">\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-closed\"><i class=\"fas fa-caret-right\"><\/i><\/span>\n\t\t\t\t\t\t\t\t<span class=\"elementor-toggle-icon-opened\"><i class=\"elementor-toggle-icon-opened fas fa-caret-up\"><\/i><\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t\t<\/span>\n\t\t\t\t\t\t\t\t\t\t\t\t<a class=\"elementor-toggle-title\" tabindex=\"0\">Answers<\/a>\n\t\t\t\t\t<\/h4>\n\n\t\t\t\t\t<div id=\"elementor-tab-content-1521\" class=\"elementor-tab-content elementor-clearfix\" data-tab=\"1\" role=\"region\" aria-labelledby=\"elementor-tab-title-1521\"><p><span style=\"color: #000000;\">1. NOT GIVEN<\/span><br \/><span style=\"color: #000000;\">2. FALSE<\/span><br \/><span style=\"color: #000000;\">3. FALSE<\/span><br \/><span style=\"color: #000000;\">4. TRUE<\/span><br \/><span style=\"color: #000000;\">5. TRUE<\/span><br \/><span style=\"color: #000000;\">6. taste<\/span><br \/><span style=\"color: #000000;\">7. cheaper<\/span><br \/><span style=\"color: #000000;\">8. convenient<\/span><br \/><span style=\"color: #000000;\">9. image<\/span><br \/><span style=\"color: #000000;\">10. sustainable<\/span><br \/><span style=\"color: #000000;\">11. recycled<\/span><br \/><span style=\"color: #000000;\">12. biodiversity<\/span><br \/><span style=\"color: #000000;\">13. desertification<\/span><br \/><span style=\"color: #000000;\">14. antiques<\/span><br \/><span style=\"color: #000000;\">15. triumph<\/span><br \/><span style=\"color: #000000;\">16. information<\/span><br \/><span style=\"color: #000000;\">17. contact<\/span><br \/><span style=\"color: #000000;\">18. hunt\/desire<\/span><br \/><span style=\"color: #000000;\">19. aimless\/empty<\/span><br \/><span style=\"color: #000000;\">20. educational<\/span><br \/><span style=\"color: #000000;\">21. trainspotting<\/span><br \/><span style=\"color: #000000;\">22. NOT GIVEN<\/span><br \/><span style=\"color: #000000;\">23. FALSE<\/span><br \/><span style=\"color: #000000;\">24. NOT GIVEN<\/span><br \/><span style=\"color: #000000;\">25. TRUE<\/span><br \/><span style=\"color: #000000;\">26. TRUE<\/span><br \/><span style=\"color: #000000;\">27. vi<\/span><br \/><span style=\"color: #000000;\">28. viii<\/span><br \/><span style=\"color: #000000;\">29. ii<\/span><br \/><span style=\"color: #000000;\">30. iv<\/span><br \/><span style=\"color: #000000;\">31. iii<\/span><br \/><span style=\"color: #000000;\">32. vii<\/span><br \/><span style=\"color: #000000;\">33. fire science<\/span><br \/><span style=\"color: #000000;\">34. investigators<\/span><br \/><span style=\"color: #000000;\">35. evidence<\/span><br \/><span style=\"color: #000000;\">36. prosecution<\/span><br \/><span style=\"color: #000000;\">37. NOT GIVEN<\/span><br \/><span style=\"color: #000000;\">38. YES<\/span><br \/><span style=\"color: #000000;\">39. NO<\/span><br \/><span style=\"color: #000000;\">40. NO<\/span><\/p><\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>READING PASSAGE 1 You should spend about 20 minutes on Questions 1-13 which are based on Reading Passage 1 below. Cork Cork &#8211; the thick bark of the cork oak tree (Quercus suber) &#8211; is a remarkable material. It is tough, elastic, buoyant, and fire-resistant, and suitable for a wide range of purposes. It has [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"site-sidebar-layout":"default","site-content-layout":"default","ast-site-content-layout":"default","site-content-style":"default","site-sidebar-style":"default","ast-global-header-display":"","ast-banner-title-visibility":"","ast-main-header-display":"","ast-hfb-above-header-display":"","ast-hfb-below-header-display":"","ast-hfb-mobile-header-display":"","site-post-title":"","ast-breadcrumbs-content":"","ast-featured-img":"","footer-sml-layout":"","ast-disable-related-posts":"","theme-transparent-header-meta":"default","adv-header-id-meta":"","stick-header-meta":"","header-above-stick-meta":"","header-main-stick-meta":"","header-below-stick-meta":"","astra-migrate-meta-layouts":"default","ast-page-background-enabled":"default","ast-page-background-meta":{"desktop":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"ast-content-background-meta":{"desktop":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"tablet":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""},"mobile":{"background-color":"var(--ast-global-color-5)","background-image":"","background-repeat":"repeat","background-position":"center center","background-size":"auto","background-attachment":"scroll","background-type":"","background-media":"","overlay-type":"","overlay-color":"","overlay-opacity":"","overlay-gradient":""}},"footnotes":""},"categories":[27],"tags":[],"class_list":["post-6529","post","type-post","status-publish","format-standard","hentry","category-academic-reading"],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v27.3 - 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